More cigarettes - dare to be more
More is another cigarette brand produced by Reynolds Tobacco Company. 21 tobacco products of this company are divided into three types: investment category, selective-support brands and non-support brands. The last category includes More cigarettes. Non-support tobacco product category is produced in a low quantity. But R.J. Tobacco Company continues to produce this cigarette brand with respect to devoted smokers. R.J. Reynolds doesn’t advertise More cigarettes, and still this cigarette brand has a high demand on the cigarettes market.
When More cigarettes were launched on the tobacco market, this brand was targeted for women. The first advertisement for More cigarettes had an elegant lady with a magnetic look that held a brown More cigarette with a slogan “Dare to be More”. The first More cigarettes were brown, making these cigs different from the usual white ones, and had a 120mm size. This tobacco product was the first brand to be successfully marketed in this size. More cigarettes were designed to be slimmer and longer in comparison with other tobacco brands.
More cigarette have a light, delicate flavor and aroma. Their odor is more than just of a cigarette. By smoking these cigarettes you feel that you dare for more than just a simple cigarette, you dare for “More”.
Now this tobacco product is produced under license by different tobacco companies. More cigarettes are a recognizable brand in European countries.